Amazon Prime unveiled its Thursday Night Football logo today.
The streaming service will become the exclusive home for TNF this season in the first of a 11-year agreement with the NFL.
“We know what NFL games mean to fans, and just like the Rams and Bengals, we’re taking our game to the next level,” Amazon vice president of global sports video Marie Donoghue said.
“With Prime Video as the exclusive home for TNF we have the ability to build a one-of-a-kind new experience for Prime members. It’s a huge opportunity and one our team is excited to take on as we get ready to kick off this fall.”
Amazon will debut a TNF brand spot during Super Bowl LVI between the Los Angeles Rams and Cincinnati Bengals this Sunday.