Netflix will be the exclusive new home of WWE Raw in the US, Canada, UK and Latin America from January 2025.
The 10-year deal is rumoured to be around $5 billion – an average annual value of $500M.
As part of the agreement, Netflix will also become the home for all WWE shows and specials outside the US as available, inclusive of Raw and WWE’s other weekly shows – SmackDown and NXT – as well as the company’s Premium Live Events, including WrestleMania, SummerSlam and Royal Rumble.
WWE’s documentaries, original series and forthcoming projects will also be available on Netflix internationally beginning in 2025.
This marks a major programming shift as Raw leaves linear television for the first time since its inception 31 years ago.
“This deal is transformative,” said Mark Shapiro, TKO President and COO.
“It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years.
“Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
With 1,600 episodes to date, Raw is the most iconic show in sports entertainment. Since its debut in 1993, Raw has delivered action, compelling drama and unmatched athleticism – 52 weeks a year.
“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer, Bela Bajaria.
“By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members.
“Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year and we’re thrilled to be in this long-term partnership with WWE.”
The show is currently the No. 1 show on USA Network, where it brings in 17.5 million unique viewers over the course of the year.
The current ‘Raw’ deal between WWE and NBCUniversal is until October 2024. There is no way yet as to where Raw will broadcast in the interim period between October 2024 and January 2025.