NOW TV will launch a new Sky Sports Monthly pass as part of a series of exciting new developments to the service.
These will also include the roll out of a brand new box and an improved user interface.
The new pass will cost £31.99 with no commitment to subscribe and will be available in time for the kick-off of the new football season.
Access to premium live sport is cited by viewers as one of the main reasons they choose NOW TV. Viewers currently have the choice of a day pass for £6.99 or a week pass for £10.99. Sports transactions have trebled with over 1 million reported in the last nine months.
“NOW TV has established real momentum since it launched nearly three years ago,” said Stephen van Rooyen, Chief Marketing & Digital Officer.
“The acceleration in our customer growth shows NOW TV is attracting customers in a way that is complementary, not at odds, with the Sky TV service. As with the Sky platform we are committed to constant improvement so we can produce the best experience for customers as well as developing exciting new services and features for them to enjoy.”
The next generation NOW TV Box will go on sale in August for £14.99 offering viewers an even faster and smoother experience.