NFL announces new TV deal for American viewers

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Thursday 18 March 2021
NFL announces new TV deal for American viewers

The National Football League (NFL) today announced that it has signed long-term agreements with Amazon, CBS, ESPN/ABC, FOX, and NBC.

The new agreements, which will begin with the 2023 season and run through the 2033 season, sees Amazon become the exclusive home of Thursday Night Football, and ABC/ESPN enter the Super Bowl rotation by showing the 2026 and 2030 events.

The NFL’s new media agreements grant the following rights to their partners:

AMAZON: In the NFL’s first ever all-digital package, Amazon Prime Video has acquired the rights to be the exclusive home of Thursday Night Football.

CBS: With its new multi-platform agreement, CBS retains the rights for the American Football Conference (AFC) package of Sunday afternoon games. All games will be broadcast on the CBS Television Network and streamed live on Paramount+, ViacomCBS’ flagship streaming service.

ABC/ESPN: ESPN will continue to be the NFL’s television partner for cable’s most-watched series, Monday Night Football. Additionally, ABC has acquired the rights to televise two Super Bowls along with exclusive regular season games. ESPN+ subscribers can stream one International Series game on an exclusive national basis every season and the new agreement allows ESPN the opportunity to simulcast all ABC and ESPN games on ESPN+.

FOX: FOX has renewed its agreement to produce the National Football Conference (NFC) package of Sunday afternoon games that it acquired in 1994. FOX expanded its digital rights, including for its AVOD streaming platform Tubi to deliver NFL programming on digital platforms.

NBC: Sunday Night Football will continue to be produced by NBC Sports. In addition to simulcasting all Sunday Night Football games, Peacock, NBCUniversal’s streaming service, will deliver an exclusive feed of a select number of NFL games over the course of the agreement.

NFL NETWORK: will continue to televise a select schedule of exclusive NFL games on a yearly basis.

“These new media deals will provide our fans even greater access to the games they love. We’re proud to grow our partnerships with the most innovative media companies in the market,” NFL Commissioner Roger Goodell said.

“Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an unprecedented era of stability to the League and will permit us to continue to grow and improve our game.”

As part of these agreements, there will be an increased ability to flex games to Sunday Night Football and Monday Night Football allowing fans to watch more meaningful games in primetime.