Sky Sports and EFL announce new broadcasting deal to 2024

HomeSports CoverageSky Sports and EFL announce new broadcasting deal to 2024
Sky Sports and EFL announce new broadcasting deal to 2024

Sky Sports and the English Football League have announced a new broadcasting deal which will see the sports broadcaster show up to 183 exclusive live matches per season from 2019/20 to 2024.

In addition and for the first time Sky Sports will be able to broadcast 80 Sky Bet Championship midweek matches across interactive and digital platforms, taking the total number of potential matches available to Sky Sports customers and EFL fans to over 260, from the current 145 games.

The additional midweek games will also be available across the EFL iFollow streaming service.

“This is great news for EFL fans and our viewers, with more live games than ever before and more opportunities for fans to watch their teams live. With a new dedicated football channel, newly enhanced digital platforms, adding more games means Sky Sports is getting even better for football fans,” — said Barney Francis, Sky Sports Managing Director

“Securing the EFL strengthens the Sky Sports service even further with the rights that matter most to our customers. This follows similar enhanced deals with Sky Sports becoming the exclusive home of F1 from 2019 for five years, and the only place to see England home cricket and the new domestic T20 competition live through to 2024.

“Viewing of live EFL games grew by 12% year-on-year last season, and is up a further 7% so far this season. Fans value our live EFL coverage and we are delighted to be able to offer even more in the coming years.”

The agreement also includes 15 live matches from the Carabao Cup, including both semi-finals and the Wembley final as well as the semi-final and final of the Checkatrade Trophy.

EFL Chief Executive Shaun Harvey added: “Sky Sports has for many years been a hugely important and valued partner of the EFL and we are delighted to extend our relationship by a further five years. I would like to thank all those who submitted bids and we now look forward to working with the Sky Sports team as they cement their position as the broadcast home of live EFL matches.

“In agreeing a deal over five seasons, it delivers a guaranteed increase in the level of income distributed to EFL Clubs from 2019/20 and long-term financial certainty was an absolute priority throughout this process. It is a partnership that as well as having mutual tangible benefits, allows the EFL to maximise reach and exposure for its competitions, alongside providing further opportunities for Clubs to generate additional incremental revenues through iFollow.”

Posted in on Wednesday 13 September 2017
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