ITV News has today announced the launch of a new youth focused news service.
‘The Rundown’ will be broadcast daily through Instagram and other social media platforms, to reach an audience aged between 14-17.
Made for mobile, content for The Rundown will be produced daily by a dedicated team of producers and presenters.
New episodes will be released at 3.45pm to coincide with school and college closing times.
The service will explain the most important international, UK and regional stories of the day, without trivialising the subject matter, something which participants in the audience research revealed was very important to them.
Viewers will also be able to swipe through directly from some items to more in-depth coverage of the same story on the ITV News website.
“For decades ITV News has been telling the stories that matter to a diverse television audience,” said Michael Jermey, Director of News at ITV.
“With the introduction of The Rundown, we’re going beyond TV to speak directly to digitally savvy teenagers, with engaging, accessible news that meets the high standards expected of a PSB news provider.
“I am sure that The Rundown will become highly-valued viewing for young people across Britain.”
The bulletins will be fronted by a team of presenters, hailing from across the country to ensure representation of the anticipated viewership.
The show can be accessed via the ITV News Instagram page.
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