ITV has announced the official launch date of ITVX.
The new streaming platform, replacing ITV Hub, will launch on Thursday 8th December 2022.
ITVX will be rolling out across devices and platforms in the coming weeks, to ensure viewers have full access to all content, including the new, exclusive to streaming titles.
At launch, viewers will have access to over 10,000 hours of content in high definition, and ITVX will also drop new and exclusive programmes every week of the year.
“We’re really excited to launch ITVX, with more content available than ever before, and a whole range of exclusive commissions,” said: ITV’s Chief Executive, Carolyn McCall.
ITVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience, that will continue to evolve in 2023 and beyond.”
All ITV’s channels will be available to livestream through ITVX, as well as additional themed channels (known as FAST channels), and a dedicated news section on ITVX.