ITV releases first Ident of 2013 rebrand

HomeNewsITV releases first Ident of 2013 rebrand
ITV releases first Ident of 2013 rebrand
Updated on Sunday 13 January 2013 by @TVNewsroom

ITV has released the first ident of their 2013 rebrand.

The network has uploaded the ident to YouTube, saying: “We think there’s magic to be found in the everyday and with the help of the Great British Public, we’ve captured this.

“Our new channel idents (those little films that tell you which channel you’re watching) star real people going about their daily lives, reflecting our habits, our hobbies, the things we all share.

“In this compilation you get a taster of five of these idents – looking inside a hot air balloon as it inflates, cycling at night with a cycling club, experiencing the ups and downs of a see-saw, having a bath with a dog and watching a firebreather.

“Pugwash, yes that really is his name, may not look like he’s enjoying it, but he is. If you’re a pug with a stink where better than the sink!”

The rebrand hits TV screens tomorrow morning.

The Chancellor of the Exchequer Rishi Sunak will reveal his first budget this afternoon (11 March) after just 27 days in the job. Rishi was previously Chief Secretary to the Treasury from July 2019 to February 2020, and Parliamentary Under… Read more

ITV today announced two new weekend shows – Breakfast at Garraway’s and Martin & Roman’s Sunday Best! – to start in April 2020. Breakfast at Garraway’s will see Good Morning Britain presenter Kate Garraway present her own one-hour show every… Read more

The United Kingdom will leave the European Union this evening. Following a June 2016 referendum, in which 51.9% voted to leave, the UK government formally announced the country’s withdrawal in March 2017, triggering the beginning of the Brexit process. The… Read more