ITN Productions Partners with Rightster

Posted on Tuesday 14th June 2011 by Johnnie Larkin
From the ITN Press Office
ITN Productions is enhancing its Video on Demand (VoD) services and live event coverage in a major new partnership with Rightster.

Rightster’s Advanced Video Streaming (AVS) team will work closely with ITN Productions to utilise the innovative video system, meaning ITN Productions will now be selling its own advertising solutions directly on to ITN Productions’ content and platforms. Rightster provides tools and expert solutions that enable ITN to more efficiently manage end-to-end content delivery, live in-stream advertising, audience development, syndication, monetisation and tracking across multiple sites in the ITN publisher network.

Rightster’s AVS team will work with ITN Productions to stream live coverage of major events to multiple platforms including the ITN Facebook page. Rightster helped successfully develop ITN’s Facebook community around the Royal Wedding live stream.

More than 10,000 people liked the ITN Facebook page during the event due to its compelling bespoke live and VoD coverage, using Facebook’s new comment plugin to enable live audience participation aggregated across multiple sites. The page continues to be updated with multiple news packages every day and is a platform for people to watch and debate the biggest stories of the day.

Mark Browning, Managing Director of ITN Productions, said: “Rightster’s innovative system has the potential to transform our advertising and content strategy by giving us greater control of the value chain. In addition, we will be able to offer a greater range of production solutions to clients and partners including live streaming, utilising Rightster’s expertise in delivering content and building audience across platforms.”

Charlie Muirhead, CEO at Rightster, said: “The rapidly changing content landscape brings great opportunity and increased complexity for rights owners, such as delivering video across multiple platforms, building an engaged audience and optimising monetisation. Rightster’s expert solutions combined with the video system simplify this process, giving content owners like ITN Productions more transparency and control while enabling them to focus on what they do best: producing world-class content for a global audience.”