Allegra Stratton has been named the new press secretary at No 10.
The former BBC, ITV News journalist will front daily updates – similar to the format used by the White House – for the government, which are expected to start later this month.
Sky News is reporting that broadcasts will take place at 9 Downing Street where a former colonial courtroom is being transformed into a state-of-the-art broadcast hub.
Allegra became director of strategic communications to Rishi Sunak earlier this year, following his promotion to Chancellor.
Angus Walker, a former ITV News correspondent and editor who became Education Secretary Gavin Williamson’s special adviser, and BBC political reporter Ellie Price were also in the running to join the Prime Minister’s media team.