Sky launched their 2013 Christmas campaign today with a 60-second television advert.
Created by WCRS, the ad show a variety of people, couples and families coming together at this special time of year, demonstrating how Sky can help make Christmas a little more magical.
The cinematic 60-second spot is directed by Ivan Bird and follows three different storylines, each depicting a special moment between loved ones. Supporting this are several 30-second executions which show you a little bit more of each story.
Sky says: “Whether watching on a mobile when waiting in an airport lounge, or settling into the sofa at home with the family, Sky’s flexible offering means its customers have the freedom to enjoy great movies, entertainment and sport when and how they wish.”
Liz Darran, Director of Brand and Creative, said: “Christmas is a really special time of year when people come together to spend time with those close to them. Our campaign celebrates these moments and demonstrates how Sky can help Christmas feel that little bit more magical.”