Virgin Media today confirmed that thousands of hours of films, shows, sport and news will be added to its TV On Demand service with the launch of Sky Anytime on Virgin Media.
The addition of Sky Anytime on Virgin Media will increase what is already the largest collection of On Demand entertainment in the UK by over a third, to provide over 6,500 hours of TV and movies On Demand, with selected content available in HD and 3D.
Virgin Media TV customers will have the content bundled into their existing TV package at no extra cost.
Sky Anytime on Virgin Media has already started rolling out, initially for customers on Virgin Media’s XL TV tier who will have instant access to popular shows On Demand including Glee, Steven Spielberg’s Terra Nova and more from Sky1, Sky Living, Sky Arts and Sky News, and in HD where available.
From early 2012 selected programmes from these channels will also be made available to M+ TV customers and above through Sky Anytime on Virgin Media.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: “Virgin Media offers the most complete TV On Demand experience in the UK and is the perfect place for movie fans with over one thousand fantastic films available instantly On Demand.”
“The addition of Sky Anytime on Virgin Media forms part of our ongoing commitment to developing a compelling and complete digital entertainment service. With a growing On Demand library designed to offer range and depth, all delivered instantly, customers now have even more flexibility to enjoy whatever they want, whenever they want it.”