ITV has revealed the first details of its major rebrand – which will see a new unifying brand identity for ITV plc, ITV Network, and ITV’s content and distribution businesses from January 2013.
The new logo design is based on a formalised version of human handwriting, comprising of five colours.
When the logo appears on coloured background, such as marketing images – it will adapt and change according to the background colour scheme of the image.
All ITV channels will have a new on-air look, with ITV2, ITV3, ITV4, and CiTV receiving new colour schemes, clearer brand propositions, and accompanying updated brand identities.
ITV1 will be renamed ITV.. and ITV News, ITV Sport and the ITV Player and online will also be rebranded.
The brand development has been led by Group Director of Marketing and Research Rufus Radcliffe, Director of Network Marketing, Reemah Sakaan, and Creative Director of ITV Creative, Phil Lind.
Rufus Radcliffe said: “In an ever more crowed market place, both domestically and internationally, the need for a modern, flexible brand identity that connects with our viewers and customers has never been more important. We are really excited to soon be unveiling a new identity that is as up-to-date, and relevant as our content. Big, bold and creatively ambitious, it will be true to our DNA as a brand at the heart of popular culture.”
The on-air changes will be visible from January 2013.
Eamonn Holmes and Ruth Langsford have been dropped from This Morning, according to newspaper reports. The Daily Mirror is reporting the pair will be replaced by Alison Hammond and Dermot O’Leary. Eamonn and Ruth, who have presented the Friday show… Read more
ITV has announced that the 2020 series of I’m A Celebrity… Get Me Out Of Here! will take place at a castle in north Wales. The broadcaster had previously revealed that the show would be taking place in the UK… Read more
I’M A Celebrity… Get Me Out Here! will be back on ITV in a week’s time for series 19. The rumoured line up, according to the Sun, is as follows: Adele Roberts – Former Big Brother 3 star and currently… Read more