The BBC has begun airing 10-second promos of its new talent show The Voice.
The ads feature the show’s four coaches – Tom Jones, Jessie J, will.i.am, and Danny O’Donoghue – hitting their red button and spinning around to face the contestant.
The show, which is rumoured to begin on Saturday 24th March 2012 on BBC One and BBC One HD, consists of three stages: a blind audition, a battle phase, and live performance shows. The four coaches will choose teams of contestants through a blind audition process. Each coach has the length of the auditioner’s performance to decide if he or she wants that singer on his or her team. If two or more coaches want the same singer then the singer gets the final choice.
“I’m absolutely delighted that The Voice will be coming to the BBC.” said Danny Cohen, Controller of BBC One.
“It’s a big, exciting and warm-hearted series and will be a fantastic Saturday night event on BBC One.”