Argos will launch a TV channel at 7pm today on Sky channel 642 and Argos.co.uk/TV.
ETV Media will produce four hours of live programming each weekday from 7pm to 11pm and at weekends from 3pm to 11pm. The Channel will run 24 hours-a-day.
Adrian Burleton, Business Development Director at Argos, said: “As the leader in multichannel shopping, Argos will use television to add a further dimension to the way in which customers can shop for its products from home.
“With the TV home shopping market valued at £750 million and growing, it’s a great opportunity for us.”