Cadbury’s Crème Egg has launched an Olympic-themed ad campaign to coincide with its sponsorship of the London 2012 Games.
The 30-second ads, created by Fallon, sees the Crème Eggs take part in a mock Olympics opening ceremony, Hurdles, Diving, Hammer, Javelin and Velodrome events.
Plus a closing ceremony ad will air in the week of 2nd April 2012.
Jill McCall, brand manager at Cadbury’s, said: “We’re really excited about the launch of the ‘Goo Games’ as we believe it is a great way for fans to engage with Crème Egg Season and to be a part of the build-up to the London 2012 Games. This season is always great fun to be a part of and we hope that consumers will enjoy playing the games and celebrate the London 2012 Olympic and Paralympic Games.”
So, It’s time for the opening ceremony with your host, Egg Lynam:
Gooing for Gold – Hurdles
For more information visit www.cremeegg.com